Phil Jones jabbing the screen with a trident, Paul Pogba dancing about with Desiigner, and Fred the Red making McTominay spill his ketchup – just some of the insanity rolling around in the Manchester United social media teams heads on kit launch season.
But which have worked?
The excruciating wait to see how differently they can give us the colour red, how radical they go with the third kit just to mess with us, and which confusing celebrity cameo will they bring in this time!
Here’s a look at release videos from the past 10 years…
